We’ve often been asked the question, ‘which smartphone do I buy?’ And to arrive at the most optimal solution, we go on to enquire the use patterns. All in the bid to understand which feature could be lifted up higher in the order of priority. Then comes the most important question – budget!

Well yes, the whole equation needs to be re-engineered when the solution doesn’t fit within the available budget. Hopefully there’s now an option that fits virtually every Indian pocket. Almost. Every Indian.

A relatively unknown Indian company founded in 2015 called Ringing Bells has designed the Freedom 251 smartphone and has priced it at a ridiculously impressive Rs 251! Earlier we heard of plans to launch a sub-Rs. 500 smartphone. The device comes with a 4-inch qHD IPS display. On the camera front, it offers a 3.2MP AF rear camera with a 0.3MP front camera. If you think that’s so 2004, it’s priced at Rs 251, remember?

freedom 251 camera

The company says the device comes with touchless technology which it believes is ideal for selfies. Surprisingly, the company manages to sneak a 3G radio as well. So you could latch on to any of the 3G service providers in India for browsing the web.

Without highlighting too much information, the company mentions that the smartphone comes with a 1.3GHz quad-core processor. Given the price of the device, we assume it could be a Mediatek processor. In addition, Freedom 251 comes with 1GB of RAM and 8GB of internal memory. It also supports external memory cards of up to 32GB.

freedom251 processor

It appears that Ringing Bells has prioritised how you would use the 8GB internal space. It comes preinstalled with apps such as Swachh Bharat, Women Safety, Fisherman, Farmer, Medical, Google Play, WhatsApp, Facebook, Twitter among others.

(Also read: Yes, the Freedom 251 smartphone at Rs 251 is awesome, but thank you!)

According to Ringing Bells, its vision is to “Empower citizens, even in the remotest rural and semi-urban centres of India, with the latest in digital technology at incredible affordable prices and cascade knowledge, news and current issues so that all experience the confidence of inclusive growth and equal opportunity – In short, innovative solutions for a brighter tomorrow.”

To power the spec sheet of the Freedom 251 smartphone is a 1450mAh battery. Surprisingly, at Rs 251, the Freedom smartphone runs on Android 5.1 Lollipop. Ringing Bells claims to have a service network of  650 centres across India.

The company offers 12-month warranty for the device, with 6 months on the battery and charger. The earphone will be covered for 3 months from the date of purchase. Ringing Bells has also made it clear that any defect arising due to liquid ingress (spillage) or physical abuse and normal wear and tear will not be covered under the warranty of the smartphone.

In addition, if the smartphone has been damaged, or repaired by unauthorised service personnel, then the warranty stands void.

The Freedom 251 smartphone is available for pre-order on the company website starting 18 February at 0600hrs.


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