Two years after launching the Virgin Mobile brand in India through ‘franchise’ partnership, which was through a joint venture with UK based Virgin group, TTSL now enters into their second partnership venture through an agreement with retailer, Future group. This represents the first instance of a Retailer – Telco partnership model for a mobile service in India. Virgin Mobile targeted the youth segment with its key differentiating factor being talk time credit for incoming calls. The latest mobile service branded as ‘T24’ or ‘Talk24’, targeting shoppers at Future Retail outlets offers similar free talk time plans to its subscribers. Although the Virgin Mobile venture was under intense scrutiny for regulatory compliance, no such hurdles are expected in its alliance with the retailer. As was the case in agreement with Virgin Mobile, which initially started as a CDMA service but was later extended to GSM; this deal will mean another channel for customer and traffic growth, generating additional revenue stream for TTSL.

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