Psy is at it again! The darling of internet viral videos has released his new K-Pop track, Gentleman on YouTube, garnering 44 million views on the site since its debut on Saturday. The sequel to the whirlwind super-hit Gangnam Style looks like it is on its way to becoming a viral success too.
Gentleman picks up where Gangnam Style left off. The track is catchy and the dance is hypnotic, keeping in theme with what has turned out to be Psy’s signature style. The Korean sensation still makes pelvic thrusting moves, albeit a little less energetically this time around. You will not be hearing this track at your local IPL match for sure.
Can Gentleman catch up with Gangnam Style?
Psy plays it safe and includes themes and artistes that were a part of his successful single, Gangnam Style. In fact, there is a sequence in a lift in this video too. Unlike his previous video where Psy was wooing the ladies, he’s doing exactly the opposite of what the title suggests – he’s being as uncouth as he can to the women and kids. Psy yanks chairs as women are about to sit and kicks footballs away from the reach of crying kids. Maybe there is something in the Korean lyrics we’re clearly missing.
Unanimously, the song falls desperately short, not just on music, but also on the dance antics and sheer energy when compared to Gangnam Style. The views counter is surely not going to stop ticking though. Once you’ve seen Gangnam Style, you surely won’t be able to stop yourself from watching Gentleman. Whether you’ll want to loop it and make parody videos around it is a whole different question.
In December, Gangnam Style had officially become the first video ever on YouTube to garner a billion views worldwide. The catchy Korean song with its trademark horse dance was first uploaded on YouTube on July 15 and became a viral sensation instantly, with parody videos from all over the world cropping up. Currently, the video has over one and a half billion views.
Earlier in January, in a rare disclosure on the company’s fourth quarter earnings call, Google's Chief Business Officer Nikesh Arora revealed that the most-viewed video on YouTube of all times had made a killing in earnings off the video hosting site, earning about $8 million from the video hosting site alone.
Gangnam Style became a popular celebratory style with celebrities and athletes alike dancing like Psy on the song. Arguably, one of the most popular celebrations was when the entire West Indian team danced on Gangnam Style post winning the T20 World Cup in India.
Collins Dictionary even picked 'Gangnam Style' as one of the Word of the Year for 2012 to be added to its list of words. CollinsDictionary.com chose one word per month in 2012 to signify the current affairs of that month, and Gangnam Style became the word for November after smashing many records.
Earlier in December, YouTube released the list of most watched videos on the site and not surprisingly, Gangnam Style was on top of the charts the world over. In India, the horse dance track came second only to home-grown Punjabi Rapper Yo! Yo! Honey Singh’s Brown Rang.
Gangnam, Gangnam style, Gangnam Style Sequel, General, Gentleman, Google Fourth Quarter Report 2012, Google report, K-Pop, Korean, Psy, Psy Gangnam Style, Psy Gentleman, Viral Videos, YouTube, YouTube Advertising