Among other things that Google has been doing so far, plans to expand the Internet domain space have been prominent. In an official blog post, Vint Cerf, Chief Internet Evangelist of Google points out how even after decades, 50 percent of websites are found with .com top-level domain (TLD). The .com domain was among the first TLDs created in 1984. He feels that despite the number of opportunities that the web offers, the diversity of the domain space has increased sparsely; the generic TLDs have increased by just 14 in the last 28 years. Google has plans to expand the domain range with its trademark like .google, its products, like .docs, .youtube and also some ‘interesting and creative potential’ domains like .lol.



The company has submitted applications for these domain names to the Internet Corporation for Assigned Names and Numbers (ICANN).The body assigns top-level domains to sites across the globe, and is said to be in plans of announcing the new existing list of domain names this month. So, if .lol is approved, then we think that the domain name may be funny (as it is), rather than interesting. Just imagine – or

Google believes that by 2016, half of the world population will be online. The new generic TLDs will be crafted to offer good experience for web users and site owners by prioritizing security, ensuring it works on all ICANN-accredited registrars and develops sensible rights protection mechanisms that build upon ICANN’s requirements.

We’re just beginning to explore this potential source of innovation on the web, and we are curious to see how these proposed new TLDs will fare in the existing TLD environment. By opening up more choices for Internet domain names, we hope people will find options for more diverse-and perhaps shorter-signposts in cyberspace,” reveals the blog.

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