Team Google are constantly working out on ways to improve the 'search experience' for their users. In the past, they did so with several additions like +1, social search, among other things. Doing all this, they tried to bring the function more closer to the user.
Now, through an official blog post, Google has introduced – Search, plus Your World feature to its users. With this, Google confirms that they are looking at integrating their primary function – Search, with their social site, Google+. Result? A more personalized, more relevant stream of search links. Simply put, the next time you try to make a search query on Google, you will notice that the search stream will include a lot of posts, content in general from the people you know, and have shared with on Google+, instead of public posts. The personalized content on the results page will be visible to the user alone, thus leaving no room for safety hazards.
In this latest update to its search function, Google has rolled out 3 features: Personal Results, Profiles in Search and People and Pages. Personal Results will see Google, like mentioned above deliver more personalized results, in the form of text, images, among others making it more meaningful to the user and not just any random collection of links. Via Profiles in Search, users will be able to locate their contacts, or those whom they would like to follow right from their search page. With introducing People and Pages feature, Google will throw in people profiles and Google+ pages during searches that match to the user's area of interest.
Briefly describing the latest from Google, the post states, “We named our company after the mathematical number googol as an aspiration toward indexing the countless answers on webpages, but that’s only part of the picture. The other part is people, and that’s what Search plus Your World is all about.”
Users can choose to view personalized content on their search pages, or continue to have their searches in the same way as they always did by managing their preferences on a prominent new toggle on the upper right hand side of the results. Google will begin rolling out Search, plus Your World in a few days from now, and it will be available to those who're signed in and are searching https://www.google.com in English.