Google Buzz was started as a direct competitor to Twitter, the popular micro-blogging service. It was started not too long back, in early February, 2010. Google’s Blog has a new post today that announces that it would discontinue the Buzz service, along with a couple of others, prominently Jaiku, Code Search and some social networking elements from the iGoogle customized homepage service. Buzz was tightly integrated into Gmail and it let users post messages along with photos and videos. The service will be suspended in the coming weeks. Google had made the decision to suspend some of its services and their Labs projects.
Soon to go silent
Code Search will meet its fate on 15th of January, 2012 as will the social networking features on iGoogle, Jaiku and also the University Research Program for Google. Also, the main Labs site will be shut down today. Clearly, Google is putting all its efforts into what matters the most. At this point in time, Buzz will be replaced by Google+. The decision was long overdue and it had many wondering when Google would make it. Google will channel its resources from the projects shut down into existing products and as Bradley Horowitz, VP, Product at Google likes to put it ,“Our users expect great things from us; today’s announcements let us focus even more on giving them something truly awesome.”
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