Google yesterday announced the beta launch of image extensions for search advertisements, allowing advertisers to show images along with their ads. In effect, advertisements on Google are set to become a lot more distracting visual.
The image extensions are currently in beta, but advertisers can sign up to participate in the testing by contacting their account managers or by filling out a form. Advertisers can choose whichever images they want to display alongside their ads, but Google will review and approve the images before they are used. Of course, advertisers must also own the necessary rights to any images they want to use. Currently, image extensions are available only for advertisers in English.
This is what search ads will look like soon
Google says the image extensions will show up only when it thinks a search is likely for visual content. For instance, images will more likely accompany an ad for queries like “beautiful beaches” than for a query like “define: beach”.
Google says it is easier to “show” a product or business to someone than “tell” them about it, and the image extensions enable you to better “convey the body style of a car, the cut of a pair of jeans, or a particular shade of eyeshadow, making your ads richer and more informative so they stand out in a crowded marketplace.”
It’s not surprising to see Google adding this functionality, as advertising is the search giant’s bread and butter, and images do mean a lot when promoting a business or product. This is undoubtedly a great move from the advertiser’s perspective. Images extensions will let marketers and promoters leverage the added visual capability and design search ads to be more impactful and clear.
However, your average user probably won’t be very happy if he’s distracted or confused by ads when searching for something. It’ll be quite interesting to see how Google manages to keep ads from detracting from the search experience.
Publish date: June 6, 2013 1:58 pm| Modified date: December 19, 2013 11:55 am