Google is all set to take on Facebook in the social sphere, and how! The company has announced a new feature for the Google+ platform, a rather familiar one – the application sign-in. Working on the same premise as Facebook’s sign-in, you can log into an app with Google+ credentials now.

There have been a spate of popular apps and websites that have cut down on the necessity to go through lengthy signing-up and verification procedures to grant access and garner information of users in order to give them a great experience. Instead, they prompt users to log in via their Facebook and Twitter accounts, making it easy for all parties involved.

The Google+ sign-in will work just like the Facebook Connect, but with a more refined spam and noise filter. Working with both Android and iOS apps, when you try to log in with your Google+ credentials, you will be told exactly what information the app would like to access. Besides general information from your Google+ profiles, the apps might also be allowed to access your Google Calendar, Gmail amongst other services under the Google umbrella.

Signing in to become easier

Signing in to apps has become easier

You will then be able to choose who gets to see information the app posts onto your profile by choosing your circles. A private setting can be chosen too, making all the information you post via the app only visible to you. “Google+ doesn’t let apps spray “frictionless” updates all over the stream, so app activity will only appear when it’s relevant (like when you’re actually looking for it),” Seth Sternberg, Director of Product Management, Google+, wrote in a blog. The system will work with Google’s two-factor authentication too.

Google essentially understands that there is a difference between posts you want to proactively share with your Google+ stream and things that you merely do online after having linked your account to an app. For example, you may be playing a game, and your friends need not know about the fact that you are. But when you make a high score and want the world to know about it, you can post about it.

Google, in order to cut down on the spam, will not be making the fact that you’re playing a game visible in your friends’ feeds. But if one visits your profile with correct permissions, this information will be visible.

Google also believes that “sharing is for doing and not just viewing“, with this connect. When you share from an app on Google+, your friends will see a kind of an interactive post that will take them inside the app where they can buy, listen to, or review exactly what you shared.

It’s no secret that Google has been pushing to integrate its social networking platform Google+ across the web. The search giant has long rolled out connecting the platform with its own services like Google Play Store, YouTube and even Orkut. The company is looking to make your Google profile your identity across the web. If Google has its way, an account with it is the only identification you will need to access any and every website and app. Brace yourselves.

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