Google Inc has signed new content partnership deals with media and internet companies, including NBC Universal's CNBC, Time Warner's HBO and Amazon, for its proposed Google TV service.Turner Broadcasting is working to optimise some of its websites for viewing on Google TV, including CNN and Cartoon Network, Google said on Monday.

NBC Universal will bring access to financial news television CNBC, while HBO will also provide programming. “Amazon Video On Demand offers access to over 75,000 titles for rental or purchase, and Netflix will offer the ability to instantly watch unlimited movies and TV shows.”

Google said it was also working with news websites like The New York Times and micro-blogging service Twitter. Devices powered by Google TV will be launched this month and more information will be available later from Sony on its Internet TV and Logitech on its companion box, Google said.

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