Search engine giant, Google is in the process of acquiring both large and small. enterprises A recent addition to this list is the UK based, price comparison website,

Now, search more!

Now, search more!

A little lowdown on – An online price comparison website, has enabled anxious buyers with a chance to compare the prices of the commodities – financial services, insurance, legal services, and so on. So, they get the best deals around. Talking of deals, this acquisition has cost Google a whopping $61.2 million! With Google and BeatThatQuote now joining hands, consumers can expect better deals, easier access to comparative prices of personal loans, credit cards, car and home insurance et al.

Attempts to have alliances with ITA software to have their own fight comparison engine are still under much debate. Amidst this, Google’s tie up with the price comparison website will see the search giant explore its boundaries.

They will now get access to the technology that facilitates easy deals and will integrate the same on its search portal. In a statement to the AFP, BeatThatQuote’s Managing Director, John Paleomylites described the tie-up as a great opportunity for the company to explore their services with  Google's  expertise.

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