Bringing the fight to Apple’s iOS in the Car, Google is reportedly planning an in-car entertainment and information system based on Android. This system will be rolled out in association with carmaker Audi.

The Wall Street Journal has reported that Audi and Google are planning to announce the Android based in-car system at the Consumer Electronics Show (CES) in Las Vegas next week. The plans don’t stop there. The companies are planning to rope in other companies like chip manufacturer Nvidia to make this Android-powered system work better.

Bringing Android to your cars (Image credit: Wikimedia Commons)

Bringing Android to your cars (Image credit: Wikimedia Commons)

Google is planning to take Android beyond handheld devices like smartphones and tablets, and wants to make the OS the bedrock of technology for vehicles in the future, sources close to the company’s plans told the publication. The aim of this exercise will be to help drivers and passengers access important functions such as navigation, apps and music, in the car, just like they do on their Android smartphones.

This news from Google comes only months after Apple announced its efforts to introduce iOS to automobiles, during the WWDC 2013 keynote. Apple’s aim is to integrate iOS and iPhones, amongst other iDevices, with the car makers’ dashboard control panel itself. Since announcing the feature in June, Apple has gained support from BMW, Daimler’s Mercedes-Benz division, General Motors and Honda for the feature.

Eddy Cue, Apple’s Vice President had mentioned that the iOS integration will be kicked off as soon as 2014 and we could see iOS in the car by around 2015, at the earliest. With Android also expected to jump on to the bandwagon, Apple and Google could be fighting it out in yet another segment soon.

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