Groupon has a rebranded website that finds local deals in certain cities in India. The site that was previously known as SoSasta.com, is now Crazeal.com. Crazeal is currently in beta and is even partnering with local premium merchants across 11 cities in India including Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi/NCR, Hyderabad, Jaipur, Kolkata, Mumbai, Nagpur and Pune. In addition to rebranding, Crazel's also brought on board a whole new team to manage the website. The website still retains Groupon's basic DNA and has a new leadership team that they say have experience with the internet, sales, and digital industries in India and abroad.

Screenshot of the new crazeal.com

Screenshot of the new crazeal.com

Ankur Warikoo has been named the CEO of Crazeal.com. He says, “We are identifying merchants with high quality offerings, expanding to newer cities and above all enabling Social Commerce to help consumers avail of the best that their city has to offer. We are passionate about bringing quality deals to our consumers, and we feature only those deals that we would ourselves love to buy.” Merchants such as Claridges, Domino's, Cafe Coffee Day for national deals and Kainoosh, Olivea, Crowne Plaza and Amoda Spa for local deals have partnered up with Crazeal to offer special deals in the country. 

Publish date: October 3, 2011 3:08 pm| Modified date: December 18, 2013 8:37 pm

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