Just when you thought that chivalry and romance were out the window and Valentine's Day was lame and overrated (but still go through the paces anyway), Hallmark Cards is reviving the entire saccharine, diabetes-inducing, sorry excuse for celebration – giving UK's wannabe romantic poets, writers and song-smiths the chance to show off their talents through a creative writing contest on nothing less than Twitter.
The competition – a world-first – is being launched by Hallmark's online personalised card service as part of its build up to Valentine's Day, with a luxury weekend break away on offer for the winning 'Twittermantic'.
The best entries collected before the end of this month (January 31st) – whether they are funny, soppy or plain old romantic – will be judged by an online public vote and by a panel of experts, including poet and published author, Christine Miller.
The judging panel consists of seasoned limerick writer and author William Clark, professional poet and published author Christine Miller, as well as Hallmark's own editorial team.
The overall winning verse will be featured on a 2011 Hallmark Valentine's Day card which will be available for the public to purchase through Hallmark.co.uk. The lucky winner will also scoop a luxury romantic cottage break for two courtesy of cottages4You.