Taiwan smartphone maker HTC Corp. is struggling to halt its sliding sales and keep its status as a strong global brand in a market increasingly dominated by Apple Inc. and Samsung Electronics Co.
The Taiwanese company surged into the fast lane in 2008 after it became the first manufacturer of smartphones based on Google's Android software.
HTC sales declining sharply
But its sales have recently declined sharply, outgunned by its much bigger South Korean and American rivals.
On Friday it reported a 79 percent drop in third quarter profit from a year earlier. It was HTC's fourth consecutive fall in quarterly profit.
Some analysts say it needs to launch a flagship smartphone model with distinctive features to counter Samsung's Galaxy phones and Apple's iPhone.
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