Vivid Entertainment, a porn studio has filed a cease and desist letter asking HTC to stop using the moniker ‘Vivid’ for their newly launched smartphone. The company has threatened to file a lawsuit against the Taiwanese mobile phone maker if they don’t change the name quickly. The only statement that HTC was able to give was, “We are reviewing the complaint and don’t expect to have any further comment until it is resolved,” as reported by TheVerge. The reason for this hoopla behind a name is that the lawyers for Vivid Entertainment believe that consumers might confuse them for mobile phone makers, we however fail to see any connection.
HTC caught in an embarrassing mess
The HTC Vivid is one of AT&T’s first LTE-enabled phones and is currently being sold in the U.S. This new 1.2GHz dual-core droid is available for $199.99 on a contract basis. It’s interesting to see how HTC tackles this problem. Would they actually go ahead and change the name of a phone that’s already in the market or simply come to some sort of a settlement with Vivid Entertainment? If the phone was yet to be launched, the company could have made last minute changes before it hit retail shelves, but now that it’s been on sale for a while, re-calling all the handsets turn into a logistical nightmare.