Companies, organizations, start-ups, NGOs, etc. have had time up to the 30th of May to submit their applications for their desired generic top-level domain names (gTLD) and on 13 June, ICANN ( Internet Corporation for Assigned Names and Numbers) will announce the list of approved domain names after receiving more than 1,900 applications. The announcement will take place at a news conference in Kings Place, in London. President and Chief Executive Officer Rod Beckstrom will be joined by Senior Vice President Kurt Pritz in answering questions from London-based journalists as well as those from around the world. The new gTLD program is one the most substantive changes to the Domain Name System (DNS) in the Internet’s history and will bring about some very interesting domains that will suit the purpose and content of existing and new websites better.
Awaiting their decision
Some of the applications that we are aware of include, .ngo and .ong, submitted by non-profit group called the Public Interest Registry (PIR). The PIR wants to give non-government organizations more options for their domain names and since, of course, there are differences between NGOs and non-profits, the domain extensions, .ngo and .ong should help them be more specific with their web addresses. .ong is essentially the same thing as .ngo, used in Spanish, Italian, French and other romance languages. Since NGO itself is a very well-known three letter acronym, it only makes sense for it to be applied to web addresses. The PIR is offering NGOs certain incentives to register with .ngo and .ong for their addresses. For one, the PIR plans to keep an open directory of organizations using the .ngo and .ong domain extensions, so they have more visibility and searchability.
Coming to big honchos, Google has applied for domains like .docs, .youtube as well as .lol. The company has submitted applications for these domain names to the Internet Corporation for Assigned Names and Numbers (ICANN). The body assigns top-level domains to sites across the globe, and is said to be in plans of announcing the new existing list of domain names this month. So, if .lol is approved, then we think that the domain name may be funny (as it is), rather than interesting. According to their blog, “We’re just beginning to explore this potential source of innovation on the web, and we are curious to see how these proposed new TLDs will fare in the existing TLD environment. By opening up more choices for Internet domain names, we hope people will find options for more diverse-and perhaps shorter-signposts in cyberspace,” reveals the blog.”