IMImobile today announces the launch of “Cell Shakti”, a specialized mobile VAS offering for Rural India. 70 percent of India’s population lives in the rural areas and importantly, 64 percent of the nation’s expenditure and 56 percent of its income comes from the villages. India’s rural tele-density currently stands at 13 percent and is expected to grow multi-fold. Cell Shakti helps overcome the information constraints of rural India and strives to contribute towards empowering people with the right tools on the mobile device thus enabling them to make informed decisions.
Cell Shakti is a unique product that focuses on the rural segment offering various services to the rural population. Cell Shakti aims at empowering this section of the population with valuable information primarily on IVR based services which include Weather Info, Health Care, Mandi Bhav, Educational Info and Information on Basic Law & Order for the benefit of the rural mass in India.