iMusti.com, an online music portal for Indian music has signed an agreement with Samsung India. Under the agreement, iMusti.com will develop video applications, exclusively for Samsung Smart TV consumers. This first of its kind alliance is aimed at offering customers a better audiovisual entertainment experience with good quality content.  

Image for representative purposes only

Image for representative purposes only

The applications, namely MoD VoD (Movie on Demand/Video on Demand), are a collection of wide entertainment that will be available to the subscribers for streaming.  The library will host over 5,000 titles across multiple genres and languages in digital quality. Subscribers can choose from erstwhile movies to the popular contemporary, television shows, regional compilation of songs and movies from Marathi to Bengali, religious discourses, etc. iMusti.com will continue to develop 12 more applications within the next one year. The application suite integrates the web with the TV experience. iMusti has also partnered with Level 3 as their Content Delivery Partner (CDP). As part of the usage, the subscribers can view a large collection of video titles for a monthly fee and also access several other titles using Pay-Per-View option. 

Although the Internet video segment is still at a nascent stage in India, it is expected to grow at a rapid pace. According to a forecast by Cisco Visual Networking Index (VNI), Internet video to TV will be over 16 percent of consumer Internet video traffic by 2015. The forecast also states that the high-definition Video-on-Demand will surpass standard definition by the end of 2011.

Publish date: December 26, 2011 5:22 pm| Modified date: December 18, 2013 9:14 pm

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