London:With growing popularity of virtual books which can bedownloaded on book reading devices, the real paper books havetaken a backseat, the Daily Mail reported.

The online retailer ‘Amazon’ which started sellingdownloadable books in the UK in August 2010, has sold 114internet book downloads for every 100 print books this year.

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Amazon’s eReader devices, the Kindle range, have been ahuge seller in Britain despite the fact consumers pay up to 70percent more than those in the USA.

“We hit this milestone in the United States less than fouryears after introducing Kindle, so to reach this landmark after just two years in the UK is remarkable and shows howquickly UK readers are embracing Kindle,” vice president of
Kindle EU Jorrit Van der Meulen was quoted as saying.

“As a result of the success of Kindle, we’re selling morebooks than ever before on behalf of authors and publishers,”Meulen added.

However, this virtual success has been seen to bedisastrous for independent book shops and are almostdisappearing from most high streets.

On the other hand, this has proved to be a good move forauthors who can publish their books online, get direct accessto readers and earn a big share of the sale money forthemselves.

The most popular downloads in the Kindle store so far thisyear have been the controversial Fifty Shades of Grey trilogyby the British writer EL James.

More than two million digital versions of the sexuallycharged novels were sold in just four months.


Publish date: August 6, 2012 4:51 pm| Modified date: August 6, 2012 4:51 pm

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