Laptops and smartphones are preferred over tablets when it comes to access the Internet in India, a multi-city survey conducted by global consultancy firm Deloitte found.
A majority of the respondents preferred notebooks, while an equally large proportion chose smartphones to surf. “69 percent of the respondents say that they use laptops to access Internet, while 64 percent use their smartphones. Interestingly, only 24 percent use tablets to access the Net,” an online survey conducted by Deloitte Touche Tohmatsu Limited said.
Making smartphones interesting (Image credit: Getty Images)
The survey was conducted among 2,000 consumers in major cities such as Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata, Pune and Ahmedabad, which are key markets for consumer electronics.
Interestingly, a large proportion of users still access the internet through fixed broadband lines, even though incidence of mobile data has also risen. “About 60 percent of smartphone users say they use the mobile network for data access. As for laptop users, about 80 percent of them access the Internet through fixed broadband,” the survey added.
The survey said despite availability of data plans providing Internet access to mobile users, a significant portion of traffic from mobile devices has moved to Wi-Fi connections.
For purchasing a smartphone, battery life remains the top influencing factor in consumers' mind, followed by design, reliability, brand, operating system and camera quality.
As for tablets, brand is the most important factor, followed by reliability of the device, operating system, battery life and design.
With inputs from PTI
Publish date: December 23, 2013 9:51 am| Modified date: January 7, 2014 11:56 am