Instagram’s new policy: Your data, photos can now be used in ads

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By Staff /  18 Dec 2012 , 12:42

Remember when Facebook bought Instagram and we were all a little worried because we didn’t know what would happen to the photographs we put on it? Well look no further than its updated privacy and policy and terms of service!

The new terms and conditions which will be effective as of 16 January include giving Instagram the right to use your data for advertisements, as well as the right to use your photographs. The passage drawing the most attention is:

Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.

The policy also states that ads will not necessarily be distinguishable from other user content, and that it is a users responsibility to back up photos because Instagram is ‘not a back up service’. You can read about the new changes in more detail here.

Instagram on Android

In a blogpost, Instagram sought to reassure users saying, “Nothing has changed about your photos’ ownership or who can see them. Our updated privacy policy helps Instagram function more easily as part of Facebook by being able to share info between the two groups.”

The changes have predictably caused quite an uproar with many users crying foul and announcing plans to shut down their accounts. So much so in fact, thatWiredoffers a step-by-step guideto downloading all your photographs and deleting your account.

A Bloomberg report quoted Jeffrey Chester, executive director for the Center for Digital Democracy as saying that given the fact that Instagram is open to children as young as 13, there was a very real possibility that the photographs of teenagers could be exploited.

We will be pressing the Federal Trade Commission to issue policies to protect teen privacy”, he said.

But Sam Biddle from Gizmodo thinks that everyone should just stop whining and realise that at the end of the day, Instagram is part of a business that needs to make money.

“This prospect is so outrageous to some people that they’re fed up with the program, which costs zero dollars to download and zero dollars to use, and are going to take their non-money elsewhere”, he says, adding “What none of these hair-pulling photo-sharing apocalypse-moaners neglect to mention is that Instagram’s a business.”

What do you think? Will Instagram’s new changes prompt you to pull out of the service?


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