Intel has launched an awareness campaign that aims to increase adoption of computers in India. The company is looking to reach out to teachers and students via the campaign, which will include print ads, radio jingles and an experimental programme called “My Discoveries”.
The campaign will run for six weeks and cover 40 cities in 10 states: Rajasthan, Punjab, Maharashtra, Karnataka, Uttar Pradesh, Gujarat, Tamil Nadu, Kerala, Andhra Pradesh and West Bengal.
Taking steps to sell more PCs
“The campaign will reach out to consumers in a targeted manner across ten states through a series of interventions in the form of advertisement and others,” Sandeep Aurora, Director – Marketing and Market Development, Intel South Asia, said.
“In our quest to bring about nationwide awareness for digital literacy, we will continue to scale our efforts under the National Digital Literacy Mission and through this new campaign, we will urge consumers to pursue their passions and creativity with an Intel processor powered computers,” he said.
He said the Digital Literacy Mission was launched by the company in collaboration with NASSCOM and a few other players last year in order to enhance digital literacy in India.
Aurora informed that the company plans to reach 1.8 million teachers, 2 million learners as well as higher education students and faculty members in colleges this year.
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