Intel outlined its strategy at accelerating its growth in the tablets and 2-in-1 segment in India this year at the Intel Mobility road show press event held in Mumbai. The company had a booth displaying its portfolio of devices – tablets and 2-in-1s – based on Intel Atom processors from OEMs such as ASUS, Acer, HP, Dell, Lenovo, ECS and Panasonic.
These will be the tablets and 2-in-1s that will be launched and heavily promoted in India this year. The company talked about Merrifield and Moorefield (announced at Mobile World Congress), its dual-core and quad-core Atom processor parts which will come out in the first half and second half of 2014 respectively.
The Intel Atom Z3480 processor will be clocked at 2.13GHz is expected to be seen in Android smartphones and tablets. Apart from being 64-bit ready, the SoC is aimed at mainstream and performance segments and promises good battery life. Moorefield which is the quad core processor comes with an enhanced GPU and is optimised for Intel’s 2014 LTE platform – Intel XMM 7260.
Intel estimates that the overall tablet demand in Asia Pacific and Japan will be up by 32 percent in 2014, of which India is expected to have a share of about 18 percent. Speaking to the media, Anand Ramamoorthy, Director-Consumption Sales, Intel South Asia said, “There are over 200 million potential middle-class customers in India alone. We are seeing a lot of traction in the 7 to 9-inch screen-sizes. We are working with our OEM partners to bring Intel-based tablets starting at Rs 10,000. We are also being aggressive in customising our solutions for the enterprises as well as in government.”
While agreeing that Intel had come a bit late to the 64-bit processor party on mobile, Ramamoorthy stated that Intel’s main aim was to have a scalable platform which should be able to tackle hardware across screen sizes. “Intel has also decided to utilise the tech ecosystem in Shenzhen which will allow a lot many OEMs to use Intel reference design and release products targetting different set of consumers. To that effect, you should be seeing a lot of Intel based tablets and 2-in-1s in the market in the second half of 2014,” said Ramamoorthy.
Check out our gallery of some of the interesting devices that were showcased at the Intel Mobility Road Show even in Mumbai. These will be coming to India soon, if they aren’t available already.