We all know the future; they’ve shown it to us in a thousand different ways in a thousand different Sci-Fi flicks, and the basic takeaway is a simple fact: super interactive personal technology. Robots to get us juice and vacuum the house, automatic cars to take verbal orders from us and drive on their own, and many more innovative little solutions.

Those days are far away, but a step in that direction would be a TV that understands what we want to watch, something that schedules shows for us, without us reminding or prompting it. Also, a TV that presents us the advertisements that fit our individual demographic well. After all, ads pay for media, and a smart TV that knows what users want, is a smart choice for brands to advertise. This concept is not just an idea, in fact there is work being done on it as we speak, by none other than semiconductor giant Intel.

Intel’s main job is to make the processors that power the numerous gadgets around us, right from PCs, laptops and also loads of embedded systems like smart treadmills etc. This concept, of a smart interactive television, is one of the newer projects being researched at the Intel labs.

To explain what’s going on in their minds in a nutshell, the experience begins with a set-top-box, which identifies consumer presence based on wireless communication with their cell phone, smart phone, or MID. The set top box can then personalize itself to the user, displaying a personalized list of content, selected from broadcast television, prerecorded content, and streaming media. This list is tailored

Publish date: May 5, 2010 3:00 pm| Modified date: December 18, 2013 6:16 pm

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