Olympus recently launched the high-end Olympus E-M1 camera in India. While it’s price tag of Rs 1,05,000 puts it in rare company, its feature set, specs and build quality also mark it out as a professional-grade shooter.

We sat down with Kenichiro Mori, the Managing Director of Olympus Imaging India to talk about the new E-M1 during the launch and how the company plans to market the high-end camera in India. Here’s what he had to say:

The E-M1 is an interchangeable lens camera and the Micro Four Thirds ‘successor’ to the much-appreciated Olympus E-5 DSLR. The camera comes packed with a new 16.3-megapixel Live MOS sensor, a TruePic VII image processor and M.ZUIKO lenses that aim to offer the highest quality in any Olympus camera. The E-M1 also has an on-chip phase detection that promises to focus on objects much faster than previous m4/3 cameras from Olympus.

The Olympus E-M1 will be available for Rs 105,000

The Olympus E-M1 will be available for Rs 105,000

The E-M1 comes packed with a full-frame electronic viewfinder that features a 1.48x magnification factor, an extremely high resolution of 2.36 million-dot LCD panel and a display lag time of mere 0.029 seconds. The camera carries forward the 5-Axis Image Stabilisation with Multi-Motion IS mechanism from the E-M5, making shooting better. As far as build quality goes, the Olympus E-M1 seems to have been built for the adventurer. Its dustproof and splashproof, and with its freezeproof capabilities guarantees operation in conditions up to -10 ºC.

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