Intex Technologies has decided to take a big leap forward reaching out to handset consumers and channel partners with its biggest-ever caravan campaign termed 'Intex Mobiles on Wheels'.
The 26 Intex branded vans will traverse through 14 states and 400 towns, over a period of two months and will visit the popular mobile phone markets in the region. The vans will cover Uttar Pradesh, Uttarakhand, Punjab and Haryana (North), West Bengal, Bihar and Jharkhand (East), Maharashtra, Gujarat, Madhya Pradesh (West & Central India), and Tamil Nadu, Karnataka, Kerala and Andhra Pradesh (South).
The team on the caravans will promote brand awareness amongst potential consumers and channel partners, provide them hands-on experience and will also strive to build relationships through dissemination of information via various collateral like leaflets, posters, balloons, key-chains, etc. Intex will also promote their new mobile phones – the V.SHOW (Dual SIM mobile phone with in-built projector), V.DO (dual SIM video phone) and IN 4470 N (dual SIM phone with face to face chat facility) through this activity.
Mr.Shailendra Jha, DGM-Telecom, Intex Technologies, shared “It is our biggest BTL (Below The Line) campaign ever. The activity is focused on stimulating secondary & tertiary sales and to explore new business associates to enhance the reach of Intex Mobile Handsets. It will also support our mobile phone channel base as the activity will finally connect prospective consumers to our retail outlets.”