Google India and IPL have inked a deal wherein a dedicated IPL channel on YouTube will stream all the action of the latest season live, on www.youtube.com/ipl.
According to this agreement Google will have exclusive online rights for IPL content for two years and both Google and IPL will jointly share revenues from sponsorships and advertising.
This is the first time Google is live streaming – a mega cricket tournament spanning 60 matches over 45 days – for a major global sport on YouTube.
Apart from the 60 matches, cricket fans will also enjoy special content which will include match highlights, player interviews, wickets of the match, top sixes of the match, award ceremony, pitch reports and much more, at any time convenient to them. Those watching IPL matches live on youTube will also get a special treat – an exclusive “YouTube view” that will provide viewers with an alternative view of the match not available on television or any other media.
In addition to live streaming of matches on YouTube , Google will also host a special IPL branded Orkut community which will host live chats with Man of the Match, team owners, contests and match polls to engage fans and audiences while the tournament is on. Users will also be able to enjoy short clips of highlights and other special video content on YouTube mobile.