Picture this. You're a teenage girl or boy and a die-hard Justin Bieber fan. You've found ways to integrate him into almost every aspect in your life including a shower radio and rubber duck that looks just like him. This URL shortener (Justin Bieber-inspired URL shortener) gave you more of your idol by shortening your addresses to bieber.ly. Plus, you would see a picture of his on the webpage every time you shortened. Sounds pretty neat eh?
You know you love him
Apparently the Bieber camp didn't think so. They ordered a 'Cease and Desist' on the website, after which it had to shut down. Which really is a pity since the idea is kinda ingenious. Hopefully they'll come to their senses and take back the order.