Konka recently entered into a strategic partnership with MAK Mobility Private Limited to enter the Indian smartphone market. Konka's smartphones operate on Android and are targeted at young, tech-savvy people.
MAK Mobility will provide Konka the platform for distribution and supply chain management in India. A press communiqué stated, “In a highly competitive environment, successful smartphone distribution requires value added distribution and strong relationship with key retail chains/ outlets for which MAK has the desired management bandwidth and competence to effectively deliver the same.”
Li Hongtao, Chairman of Konka Telecom, said, “We aim to offer quality products with novel features matching the expectations of discerning consumers, especially the youth whose lifestyle increasingly revolves around smart devices. We plan to create a localised mobile internet eco-system by providing smart devices bundled with cloud-based services and applications.”
Konka partners with Mak Mobility
“We were very careful in selecting our partners in India as this is a long-term plan for us and we would like to bet on teams that have the proven ability to manage scale without compromising on the essentials of the business. Our products are going to be our testimonials,” he added.
Commenting on their distribution strategy, Manish Pengoriya, Director of MAK Mobility Pvt Ltd, said, “Our success will be based on building a robust real-time distribution network focused on the key smartphone markets across India. We would endeavour to provide Konka customers with matchless experience and quality through investment in technology, enabling real-time distribution and in development of KONKA Smartphone experience zones in key retail outlets across the country.”
For those not in the know, Konka is a consumer electronics and mobile phone company and recorded sales of USD 3 billion in 2011. The company has over 25,000 employees, five manufacturing bases in China and three manufacturing bases in Indonesia, Mexico and Turkey. The company is ranked 5th among the “Top 10 valuable Chinese electronic Brands” awarded by IDG in CES, and Famous trademark: Top 10 of the “China Well-know trademarks” having brand value of USD 2 billion .
Mak Mobility is a new device and distribution company focused on developing products and solutions across the mobility space in India and across similar economies in the ASEAN region. The management features a team of experienced professionals who have been associated with some of the leading multinational brands in the cellular industry right from its inception. They have also been closely associated with the launch and development of domestic mobile handset brands across the Asia Pacific region. The company has very strong relationships with the trade and manufacturing ecosystem in China.