With many charities, donors have little idea about the recipients of their money. A Belgium-based laptop charity offers an alternative by linking the two using Facebook. YouBridge, which has a sponsorship deal with Intel
YouBridge – changing lives through the web
De Cooman says YouBridge's spread has been driven by Facebook's “like” function. Some of those who chose to “like” YouBridge would also contribute towards laptops. “All people, and certainly youngsters, are very much aware of how they are perceived in their own social network,” he said. “People can donate money to a good cause, and they can share with their social network afterwards which project they have supported.” YouBridge officially launched its Facebook site on May 14, and it has over 700 “likes” so far. De Cooman and his team are all volunteers, and their policy has been to cover the overheads through sponsorship deals, meaning donations go directly to projects.
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