LG Electronics (LG) has unveiled the world's largest and slimmest 55-inch OLED TV. Based on the WRGB technology, this new offering by LG aims at delivering unrivaled picture quality, along with a slim and gorgeous design. The TV was unveiled in front of an audience of 400 dealers, journalists, along with special guest, F1 champion Sebastian Vettel. LG officials vowed to bring these TVs to European consumers in the second half of the year. “In the history of television, there have been very few innovations as impactful as the coming of OLED TV,” said Havis Kwon, President and CEO of LG's Home Entertain-ment Company. “We say the ultimate display because LG OLED TV is truly above all expectations and beyond everyone's imagination with uncompromising picture quality and beautiful design. This year, we plan to make OLED synonymous with LG.”

Looks beautiful!

Looks beautiful!

The OLED TV's WRGB technology is the culmination of years of research and development at LG, the company behind the world's first commercialized 15-inch OLED TV in 2009. LG's 4 Color Pixel technology relies on a white sub-pixel that aims to perfect the colour output. A Color Refiner enhances the image, resulting in pictures that are vibrant, natural and comfortable for the human eye to view. The screen also delivers a superior viewing experience without distortion or loss of contrast regardless of ambient brightness or viewing angle. Unlike LCD or LED displays, which require backlights, OLED TVs generate their own light, eliminating the need for backlighting. Furthermore, by utilizing carbon fiber reinforced plastics (CFRP) for the exterior, LG engineers were able to create a final product with a thickness of only 4mm that weighed only 10kg. LG's OLED TV combines the company's industry leading CINEMA 3D technology with Smart TV capabilities, creating an immersive and comprehensive home entertainment experience.

“With OLED TV leading our premium product line-up in Europe, we have a very strong case to become the number one TV brand in this region.” said Stanley Cho, head of LG's Europe Operations. “Until that day, we will continue to develop the products that have made us the most innovative home entertainment company in the industry.”

Along with OLED TV, LG introduced the company's latest premium TV line-up for the European market. Ranging from CINEMA 3D Smart TVs with CINEMA SCREEN Design to Ultra Definition (UD) 3D TVs, this year's TV line-up is LG's most aggressive in terms of technology and design, with an aim to reinforcing LG's image. Pricing and availability for India hasn’t been announced yet, so stay tuned to this space for more details. More information about this OLED TV is available here.

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