The biggest names in Bollywood endorse the biggest brands. From veteran Shahrukh Khan to newbie Ranbir Kapoor all have some major brands in their kitty and now LG has announced the appointment of John Abraham, Genelia D'souza and Abhay Deol as its first brand ambassadors for LG Mobile phones in India.
Sudhin Mathur, Business Group Marketing Head, Mobile Communications, LGEIL. “We are extremely happy and proud to associate with India’s leading youth icons, John Abraham, Genelia D’Souza and Abhay Deol. Having established ourselves in the field of innovation and design, LG Mobiles is now poised to scale new heights. Hereon we have embarked to radically refresh the Brand to become a funloving, free spirited brand with support of quality, innovation, style and excellence in performance and our brand ambassadors’ embody the same. LG Mobiles will now deliver energized experiences in an unordinary way. As part of our overall strategy, to reposition LG Mobiles as a youthful brand the brand ambassadors’ will help us relating with our consumers.”
“Our strong differentiated product lineup with clearly defined value propositions and enhanced distribution reach, will further augment our strategy and help us strengthen our market share in the India market “, added Mathur.
As brand ambassadors, John Abraham, Genelia D’Souza and Abhay Deol will play a key role creating connect for the brand with the consumers. LG has planned an aggressive multi-media campaign covering television, radio, outdoor, cinema and internet which will be supplemented by print ads released during strategic periods.
The first campaign to release in quarter one of 2010, LG Mobiles will be targeting to gain double digits among the young Indian consumers. With mobile phones transcending beyond their functional usage and becoming a style statement and an extension of the youth’s life in the country; LG has designed an entire range of handsets for this segment which will be unveiled during the coming months. An array of 14 new model introductions in the first half of 2010 will bolster LG’s current successful Cookie model.
Talking about this association, Abhay Deol said, “I always stand for what I believe, Be it professional or personal life. Brand LG has always been a personal favorite and when I was approached for these elegant and stylish mobile phones, I was very excited.These phones come with the perfect bundle of offerings that any youngster would want and is a perfect fit with me!”
Actor John Abraham said, “I love the networking concept in LG phones. I believe in togetherness, sharing, networking and am a completely hooked on to these social networking sites which help me keep in touch with family and friends. The new range of LG phones makes it extremely convenient by offering whatever one needs and nothing which we don’t!!”
“LG mobile phones are trendy, stylish, funky and chic; just the way I am. It is an honor to be associated with LG mobile phones. The mobile phones are so conveniently designed that it makes it user friendly and simple to operate,” said Genelia D'Souza.