LG it seems is not as happy as it would liked with the performance of the Windows Phone 7. The Microsoft powered device launched in the month of October last year and sold quite well. But not as well as LG wanted.
In an interview given to pocket-lint, James Choi, marketing strategy and planning team director said, “From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected.” One of the issues according to Mr. Choi is the OS which is so easy to use that it becomes a bit boring.
Mr. Choi added “For tech guys like us it might be a little bit boring after a week or two, but there are certain segments that it really appeals to. We strongly feel that it has a strong potential even though the first push wasn’t what everyone expected”. We definitely agree with this, because as demonstrated by the HTC Mozart, WP7 is still very much a work in progress.
But despite all the above, LG is very committed to the Windows Phone 7 platform and will continue to support it as it has too much Android in the phone portfolio. LG is also expected to have new Windows 7 phones at the Mobile World Congress in February next month along with a big update from Microsoft.