LG Electronics has announced the launch of its new Smart TV game portal, Game World. According to the release issued by LG, the brand claims that in anticipating a new era of downloadable casual 3D games, LG has developed Game World exclusively for its Cinema 3D Smart TV lineup.

The portal provides a user-friendly way to search, purchase and play game apps that are available in both 2D and 3D – through an intuitive interface. Many of the games can be played with LG’s Magic Remote or with any third-party game pad.

Game World coming soon to LG Smart TVs

Game World coming soon to LG Smart TVs

“Game World is a wonderful source of games – especially 3D games – which are suitable for everyone,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “Many popular titles will be available along with games developed exclusively for LG CINEMA 3D Smart TVs. By making the most of the capabilities of LG 3D TVs, Game World will allow us to push the boundaries of 3D gaming and expand the market.”
Explaining Game World for its smart TV line up, the brand states that a simplified user experience begins with the main menu, which prominently displays a menu bar listing four categories that include Featured, Top Chart, New and Genre. These help in quickly accessing the contents. The Featured category comprises some of the hottest games available, including games recommended by LG. Top Chart offers the most popular paid as well as freeware games. The New link lists the most recent games available on Game World while the Genre option gives access to game titles in the following categories: action, adventure, arcade, puzzle, RPG, shooter, simulation, sports and strategy.
The main menu of Game World also provides a tutorial with manuals and instructions for playing with a Magic Remote or a game pad. The My Games section links users to all previously purchased games and displays a list of the most frequently played games, making it easy to find the upcoming big games. The titles available on Game World will consist mainly of family-friendly titles, with most titles being compatible with LG Magic Remote’s gestures and movement capabilities, and many also playable in 3D.

From the looks of it, this portal already features some popular titles in its line up, including Cut the Rope and Plants vs. Zombies. The full list of available titles will be known once Game World gets launched globally. The scheduled release of it is expected to commence by the second half of this year.

We recently reviewed the LG 72LM9500 and this portal would look great on it. But without the portal, we found that the Smart TV functionalities featured here are really great. Pressing the Home button throws up the entire dashboard of Smart TV features on the TV. Important content categories are positioned in boxes one after another. For example, there’s a section that shows a preview of the current video source followed by premium content, which is basically apps and web services such as Facebook, Youtube, Google Maps and a bunch of other such services. If you connect a compatible LG camera and microphone, you can even use Skype on the TV.

To read the full review of the LG 72LM9500, click the link here.

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