LG has launched the mobile TV app to enhance the TV viewing experience for its users. The LG Mobile TV app allows streaming movies over Wi-Fi and also 3G connection. For all the movie fiends, the app allows watching full-length movies in several languages and along with full-length movies, it also brings to users movie trailers. This is an in-built app that comes with online widget support for quick access. It also allows on demand service and free TV viewing for about two months from the day it is activated.

On-the-go mobile TV...

On-the-go TV…

The LG mobile TV application allows watching live TV and movies, movie trailers, news, Bollywood entertainment, pre-recorded cartoons and more, on-the-move. The app has been embedded in the latest LG smartphone dubbed Optimus L7. The company had recently released the Optimus L7 along with the Optimus 3D Max. The Optimus L7 is powered by a 1GHz processor and comes with Android 4.0 Ice Cream Sandwich onboard along with LG’s Optimus 3.0 UI on top. Almost all new smartphones are emerging with a 5MP sensor for taking quick snapshots and the Optimus L7 is no different. It features a 5 megapixel snapper with an LED flash on the rear and a 0.3 megapixel front camera for video calling. Connectivity options include Wi-Fi, 3G, GPS, and DLNA. Its built-in memory can be expanded further up to 32GB via microSD card slot. As far as the design is concerned, LG’s designers claim to have worked a lot on improving the overall design of their L-series of phones.

Flipkart is selling the LG Optimus L7 for Rs. 18,990 and here is a quick look at its highlighted features –

  • 4.3-inch WVGA display with a resolution of 480 x 800
  • Single-core 1 GHz Qualcomm Snapdragon processor
  • 1GB RAM
  • 4GB internal memory
  • 5MP rear camera
  • 1.3MP front facing camera
  • Bluetooth 3.0, Wi-Fi, GPS sensors

The common perception towards mobile content has been changing. Today, demand for mobile content is on the rise, and so is watching TV on mobile devices. In India, Zenga TV has been offering content to users and in the past has partnered with TV channels to bring Bollywood content to mobile users. Moreover, this isn’t the first time that LG has placed emphasis on offering mobile TV to its users. it did so at a time when mobile TV wasn’t as popular as it is today. A couple of years ago, it had launched the VX 9400 handset touted to be the first device to be compatible with MediaFLO Mobile TV technology by Qualcomm. Recent reports reveal that LG’s brand value as a smartphone maker has been declining over the years. The company was also criticized for late Android updates to its smartphones. Owing to this, the company will be discontinuing their tablet development for a while to concentrate on their smaller devices, which includes smartphones.