At a major event held in Mumbai, LG announced its first quad-core handsets – the Optimus 4X HD and the L5, an Android based smartphone running on Ice Cream Sandwich straight out of the box. Along with these two handsets, the brand has also taken the wraps off two more L-series handsets, the L7 and L3, both of which are targeted at the mid and entry-level markets.

The L series of handsets have been designed keeping style in mind as it features five elements that LG states will help it stand apart from the competition. LG explains that these five elements comprise of a modern square style for a comfortable grip, floating mass technology for a slimmer look, a seamless layout, a harmonized design contrast and sensuous slim shape.Available for Rs. 19,900

Available for Rs. 19,900

After first unveiling these handsets at MWC, one would need to wonder when the handsets would make their way to the Indian market. The saying “better late than never” certainly holds true for these Android-based smartphones from. The L7 was unveiled sporting a price tag of Rs. 19,900 and it is positioned to take on the likes of the Sony Xperia Sola as well as the Xperia Go. Having Ice Cream Sandwich on board, this will allow users not to warrant an upgrade at least for a while. Though Android Jelly Bean is announced and is being dished out to a few handsets, it may be a while before LG serves this latest operating system to its devices as the rollout would take some time.

Here is a quick look at the highlighted features of the L7:

  • 4.3-inch WVGA display with a resolution of 480 x 800
  • Single-core 1 GHz Qualcomm Snapdragon processor
  • 4GB internal memory, 1GB RAM
  • 5MP rear camera, 1.3MP front facing camera
  • Bluetooth 3.0, Wi-Fi, GPS sensors

Along with the L7, the brand has also raised the curtains on the L3 in India. This handset was first seen at the Mobile World Congress event held in Barcelona and has finally made its way to our shores. The L3 is the entry-level model from the entire range of smartphone that had been announced at the event and unlike the other smartphones that were showcased; this model features Android 2.3 Gingerbread. All the other models including the L5 come loaded with Android 4.0 Ice Cream Sandwich.The entry-level model with a price tag of Rs. 8,995

The entry-level model the L3 with a price tag of Rs. 8,895

Here is a quick look at the major specifications of the LG L3:

  • 3.2-inch TFT LCD capacitive touchscreen with a 240 x 320 pixel resolution
  • 800 MHz processor,
  • 1GB internal storage, 384 MB of RAM
  • 3G, EDGE/GPRS, Wi-Fi, GPS with A-GPS support
  • Bluetooth 3.0 with A2DP, USB 2.0
  • 3 megapixel camera
  • Memory expandable up to 32GB via microSD card
  • Stereo FM radio with RDS
  • 3.5 mm handsfree socket
  • 1500 mAh Lithuim – ion battery
  • 109 grams

This handset is priced in India at Rs. 8,895 and with this pricing, the Optimus L3 competes with the likes of the HTC Explorer, Galaxy Y and its own Optimus P690. The main competitor for the L3 could be the HTC Explorer, as it was one of the finer phones in the price segment, with both specs and design.

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