LG Electronics made a fresh move in their strategy to attain smartphone leadership with the launch of their new design identity, L-Style, up ahead of the 2012 Mobile World Congress (MWC). Bold move? Well, it’s because they’ve announced three smartphones in three different price brackets, to stack up against the competition. “Design is consistently the top or second most important factor for customers when choosing a mobile phone,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “With smartphones, we sometimes took a more functional approach to design but with L-Style we're going back to our roots as a company focused on how our products fit into the lifestyle of our customers.”
L stands for LG?? We guess..
The three new smartphones that are to be unveiled at MWC will feature the L-Style look. The Optimus L3, with a 3.2-inch display will first launch in Europe, this March. This smartphone will be followed by two other devices in the first half of the year running Android 4.0 Ice Cream Sandwich: Optimus L5 with a 4.0-inch display and Optimus L7 featuring a 4.3-inch screen.
Market availability and additional hardware specifications of all three models will be announced at a future date. From what has been divulged, the Optimus L3 looks like the affordable handset with a resolution of 240 x 320 pixels and a 3 megapixel rear camera. As reported by Phone Arena, the Optimus L5 features in the mid range budget section with a nice large screen and ICS goodness. The last one, the L7 will be their top tier handset to compete against the current high-end smartphones.
In the recent past, LG had been kicking up a lot of dust with their smartphones, but the company hasn’t had as much success with its phones, as the other manufacturers. With the arrival of their L series, they do have some hope of reclaiming some lost ground from rivals. We’ll just have to wait and watch as to how this turns out to be for LG.
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