Japan-based messaging app Line is offering free talktime worth Rs 50 to all its users in India, for downloading and sharing stickers.
So how can users redeem the offer? Users need to download Line Characters in the Love sticker pack and send them to five Line friends. Once you do that, you will receive a link to redeem talktime worth Rs 50. Do note that taxes are involved, so the actual talktime you’ll get might be less than Rs 50. The offer is available for all prepaid and post-paid users on all iOS, Android and BlackBerry devices, with no restriction on the telecom service provider.
Daman Soni, Head of India Business Development, Line, said in a press statement,“Line is well on its way to becoming the most preferred social communications application in India. The download numbers are on a constant upsurge and are engaging with a far greater number of users now.”
The company had recently roped in Katrina Kaif as its brand ambassador and had partnered with Sony to ensure that the app would come pre-installed on Xperia smartphones such as Xperia Z1 and Xperia C.
Line was launched in India in July 2013 and in October 2013, the company announced that is has nearly 10 million users in the country. Currently the company says it has close to 17 millions users in India.
Sticker packs have always been the key feature on Line. The stickers include a range of its own original characters as well as some famous ones like Disney, Hello Kitty and even Iron Man. This feature, claims the company, is behind the app’s exponential growth in Asian countries.
Stickers or no stickers, Line isn’t the only mobile messaging app that is vying for market share in India. WhatsApp, WeChat, home-grown app Hike, Facebook Messenger and BBM are some of the key competitors and more are being added by the day. The Rs 50 talk time is definitely an interesting offer that might help the app get some new users in India.
Mar 6, 2015