HootSuite, the third party desktop and mobile client for social networking got a bunch of changes over the last few days. For one, LinkedIn has been integrated deeper into the app. Along with profiles, HootSuite also has LinkedIn Company Pages and Groups. Futhermore, LinkedIn announced HootSuite as a charter member on the new LinkedIn Certified Developer Program at the company’s Connect 11 conference held in New York City.
LinkedIn-tegrated to HootSuite deeper
HootSuite also acquired Geoteko, a location-based marketing tool. Geotoko’s geo-analytic technology reports on location-based social media interactions like key influencers, customer sentiment, and demographic patterns to help businesses draw conclusions about audience behavior, as well as help their brand reward customers for checking-in via Foursquare and Facebook Places.
Adding to the acquisition list, HootSuite also acquired What The Trend, a web service, which shares user-defined explanations of trending topics on Twitter, and TwapperKeeper, a tool for tracking campaigns, and collecting all related Tweets in a 'scrapbook'. What The Trend provides constantly updating, crowd-sourced definitions and explanations for why the topic is trending. WTT is already in the dashboard.