You will soon be able to add “mentions” of your professional contacts, companies on your status updates and conversations on LinkedIn. The company is reportedly testing a feature similar to that of Facebook status mentions, according to a report in The Next Web. The Next Web co-founder Boris Veldhuijzen van Zanten chanced upon this new addition to his account, courtesy a tooltip next to his status box. LinkedIn later confirmed the news with them. He tested the feature by typing out a mention, which prompted a drop-down menu. The contact whose name is mentioned gets an email notification – notifying him about the status update. 

The popup

The tooltip appearing alongside the status box

Those familiar with this feature on Facebook would notice the similarities that the yet-to-be-released LinkedIn feature shares with it. On Facebook, users can mention their contacts on their status boxes by typing out their name. Those cited in the status posts are then notified via email.  

LinkedIn, in a confirmation to The Next Web, said, “We are currently testing the ability for members to directly mention each other in professional conversations on LinkedIn. This test is part of our ongoing efforts to help members further engage with their networks in meaningful ways across the LinkedIn platform.”

The feature that LinkedIn is testing

The feature that LinkedIn is testing

Early this year, LinkedIn announced that it hit 200 million members across 200 countries and 19 language user groups. It was also revealed that approximately two new members joined LinkedIn every second.

Deep Nishar, Senior Vice President – Products and User Experience, LinkedIn,  wrote about the milestone in a blog post. “I’d like to thank each of you for helping build the LinkedIn network into what it is today. It’s been amazing to see how our members have been able to transform their professional lives through LinkedIn. You truly grasp the power of LinkedIn when you start to focus on these individual success stories,” he said.

It took LinkedIn a while to get to this landmark figure. The site hit 100 million members nearly two years ago in March 2011. The 100 million mark was reached nearly eight years after the site’s founding in 2003. The rate at which LinkedIn is growing is a far cry from Facebook’s expansion rate, but it has to be noted that LinkedIn works as an interactive résumé for users to hone their career and skills – it’s serious business.

The most interesting of all the figures revealed though, was one where Nishar says that LinkedIn adds approximately two new members each second, with around 172,800 new registrations per day. LinkedIn of course, never revealed the number of active users the site has. It would be a litmus test of sorts for the site to mention how many users actively use the site to connect professionally.

LinkedIn has been going hammer and tongs over improving usability of not just its website but also their mobile-based apps. Beginning September 2012, LinkedIn started upgrading its app across all platforms to help professionals. In October, LinkedIn also revamped its user interface on the web and introduced a new profile design for users.

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