We’ve been seeing screenshots of Windows 8, for some time now, but never had the official logo to identify it with, until now. Sam Moreau, Windows' Principal Director of user experiences unveiled the new logo on Window’s official blog. He also goes on to explain the reasoning behind the whole redesign and how they came about finalizing on this. Looking at it, it’s pretty clear from where they got their immediate inspiration and that’s the Metro UI look from WP7. Since Microsoft is planning to create a unified ecosystem for phones, tablets, notebooks and desktop PCs, it’s important that the logo also reflects that.

A fresh new look

A fresh new look (Image Source)

The logo is reminiscent of the Windows 1.0 logo, which had similar styling elements. The new logo will have a flat look, which also represents the Live Tiles in WP7. The multi-coloured window panes are now a thing of the past, as we have solid colours for the logo, as well as the text. According to Sam, “We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.”

We think it looks good. It’s certainly different from the logo’s that we’re used to, but with Windows 8 designed to be quite different from the get go and not merely a facelift, we think the logo is fitting. Obviously, what really matters is the final product, as you’ll only see the logo during the boot screen. Get ready to download the Consumer Preview of Windows 8 on Feb 29. So, what do you think of the new logo? Love it? Hate it? Don’t care? Let us know below.

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