Micromax the Indian mobile phone maker has released trailers of its next flagship device the Canvas 4. The company says pre-bookings for the smartphone will open on 28 June and it could be launched soon after that.

The Canvas 4 teaser video doesn’t reveal much, expect a black-colour device, which looks like it has around a 5-inch screen. The tag for the video is ‘Can Life be endless?’ which has sparked speculation that the Canvas 4 might come with better battery life.

Of course the fact that the device is named the Canvas 4 has many people wondering whether Micromax is hoping to compete with Samsung’s flagship smartphone the Galaxy S4.

In terms of specifications the Canvas 4 will come definitely come with a 13 megapixel camera since that’s what is clearly visible on the ad. Beyond that not much is known, even though there are hopes that the Canvas 4 could be the first budget based smartphone with an octa-core (eight-core) processor. The Samsung Galaxy S4 in India comes with an octa-core processor.

Canvas 4 is coming. YouTube screengrab
Canvas 4 is coming. YouTube screengrab

So will the Canvas 4 be a serious competitor to the Galaxy S4? Here are 3 reasons why we think not:

1) Price segment: Let’s not forget that Micromax launched the first quad-core smartphone, the Canvas HD A116 but within a budget and priced at only Rs 13,990 at the time of the launch (later the price was increased to Rs 14,990). In terms of price the Canvas 4 is likely to be a sub-Rs 20,000 smartphone.

The Galaxy S4 on the other hand is at Rs 39,500 and was originally launched at Rs 42,000. Clearly Samsung’s smartphone is targeting a completely different demographic from Micromax.

The Canvas 4 and the Galaxy S4 aren’t competitors when it comes to price and their target audience is completely different. Someone who’s willing to spend Rs 40k on a smartphone is unlikely to go for Rs 20k smartphone as replacement.

2) Specifications: Other than the 13-megapixel camera, nothing else is known about the Canvas 4. Even if it launches with an octa-core processor like the Galaxy S4, how the cores are utilised in the Canvas 4 will make a lot of difference to the performance of the smartphone.

Then there’s the question of memory space. The Canvas HD A116 only has 4GB memory space (remember less of this space is actually available to users as part of the memory space is taken up by the operating system). The S4 starts at 16 GB memory space but again the software takes up a lot of space.

Will Micromax finally launch a smartphone with 16GB space? If this so then the Canvas 4 would be a real steal especially if its priced under Rs 20,000. If not, then it will be another quad-core or octa-core smartphone with less actual memory space for users.

Also the display screen of the Canvas 4 is expected to have an HD resolution. Whether this will be Full HD or 720p is not yet to be known. The Samsung Galaxy S4 has a full HD screen with 1920 x 1080 pixels resolution. To compete with the S4, Canvas 4 will have to do better than the 720 pixel resolution.

3) Software features:The Galaxy S4 has a ton of software features. Now you might dismiss these as gimmicks but one has to acknowledge that they are there.

From Air Gesture for picking up calls, opening galleries to Dual Video calls and Dual Camera mode, Samsung’s device has a pretty sharp features to offer. For a full list you can click here.

Will Canvas 4 have everything that the S4 does? It seems unlikely for now because Micromax products have never really been known for their software features but more about the technical specifications.

Publish date: June 18, 2013 4:40 pm| Modified date: June 18, 2013 4:40 pm

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