Micromax has entered the competitive consumer electronics arena, and the company has launched a series of LED TVs, home entertainment systems, and an Android dongle for televisions.
Micromax's LED TV offerings range from 24-inch to 55-inch, and their prices start from Rs 15,990 and go all the way up to Rs 1,29,990. The 50-inch and 55-inch models offer 3D capabilities, and come with four pairs of 3D glasses. The company claims these TVs will have zero bright spot LEDs for better viewing experience. Further, all models are come with a USB port for plug-and-play support.
Here's a closer look at the models and their respective pricing and features: Micromax LEDT770K55F is the company's top-end model in the LED TV segment priced at Rs 1,29,990. This 55-inch model offers Full HD 1080p resolution, Smart TV feature for Internet browsing, and apps. As far as connectivity is concerned, the TV comes loaded with 4 HDMI ports, 2 USB ports.
Micromax enters consumer electronics space
The other model, LEDK316K50F, measures 50 inches, and has been priced at Rs 79,990. The LED TV offers a Full HD 1080p resolution. It comes with a response time of 6.5ms. As far as connectivity is concerned, the TV comes equipped with 3 HDMI ports, a headphone slot, 2 USB ports, and an input for PC audio.
Then there is LED42K316 from Micromax that measures 42 inches, and offers Full HD 1080p resolution. The company has priced it at Rs 47,990. It has 3 HDMI ports, 2 USB ports, a headphone slot, and an input for PC audio.
Micromax LED32K316 has a 32-inch screen and is priced at Rs 25,990. The LEDL31FL24F and the LED24K316 have been priced at Rs 16,990 and Rs 15,990, respectively. Both LED TVs measure 24 inches.
Micromax, in addition to the LED TV series, has also launched two home theatre systems, namely HT037F1 and HT089F1. Both home theatre systems come with 5.1 surround sound speakers and have a PMPO output of 4,000W and 5,000W respectively. Both, HT037F1 and HT089F1 support USB drives and SD cards, while the HT089F1 also supports digital FM radio. Micromax has priced the HT037F1 at Rs 5,990, while the HT089F1 is priced at Rs 6,990.
Micromax launches home theatre systems
The company also launched the Micromax Smart Stick, which is a dongle running on the Android Ice Cream Sandwich OS. With its Smart Stick, Micromax claims to bring the Android experience to a television screen. Among its features are a standard HDMI interface, and it also has a USB host. The Smart Stick has 4GB of flash memory, Wi-Fi Direct connectivity and one can also connect with wireless mouse and keyboard. The Micromax Smart Stick is priced at Rs 4,990. Micromax also has on offer a BluRay player supporting both 2D and 3D audio/ video formats, which it has priced at Rs 6,490.
BGR.in reports that Micromax has set up a manufacturing facility in Rudrapur, which is capable of making 2,000 LED TVs a day. At this facility, Micromax will also manufacture tablets and accessories. Micromax LED TVs, at the outset, will be available across 170 cities in the nine states of Delhi, Haryana, Madhya Pradesh, Punjab, Maharashtra, Rajasthan, Andhra Pradesh, Karnataka and Gujarat.
Publish date: October 9, 2012 5:33 pm| Modified date: December 19, 2013 2:28 am