At the eTail 2010 social media and mobile commerce summit, it was estimated by industry insiders that the mobile commerce market is currently worth approximately $2.5 billion and that number is expected to double each year for the next several years.
According to Scott, president of Weblink Marketing, all of the current indicators point to an explosion in the Mobile Marketing world. As Scott said, “When two of the most successful companies in the world are both vying for the same mobile advertising network, you better take notice”
Scott is referring to Google’s acquisition of Admob, a mobile advertising network. Apple had initially expressed an interest in Admob, but Google beat them to it. Apple followed with its own purchase of Quattro wireless,also a mobile advertising company. While mobile advertising is currently tiny compared to internet advertising, the intense interest of these two companies suggest that we will see a tremendous growth in the Mobile advertising market.
Mary Meeker, an internet analyst at Morgan Stanley, predicts that within the next five years “more users will connect to the internet over mobile devices than desktop PCs”. Considering Mary Meeker was covering this subject when Morgan Stanley was the underwriter for Netscape’s initial IPO offering in 1995 and was also present when the brokerage firm helped launch the Google IPO, she should be an expert at spotting trends.
According to Scott, “We at Weblink Marketing are paying close attention to a multitude of companies that seem to be positioning themselves to cash in on the mobile marketing wave and will be following their lead”
Publish date: August 16, 2010 1:42 pm| Modified date: December 18, 2013 6:37 pm