Motorola Mobility has decided to invest an undisclosed amount in social start-up, Shaker. Israel-based, Shaker, which has been around for a while, recently won the startup contest at TechCrunch. The service allows its users to socialize in a casual way online by creating natural settings using the Facebook profile. Currently available only for users in Israel, Shaker plans to launch in the United States in the Q1 of 2012 and has opened offices in New York and San Francisco.
Shaker could go mobile
“Shaker is the next step in social networking online,” said Mony Hassid, Managing Director, Motorola Mobility Ventures. “Shaker’s innovative platform gives consumers the ability to not only interact with each other, but with brands in groundbreaking ways that could never before have been accomplished on a social network.”
There has been a rise in social networking over smartphones. Keeping it in view, Motorola Mobility plans to bring the Shaker experience across all devices, confirmed Yonatan Maor, co-founder and CEO of Shaker.