Motorola plans to launch a new, made-in-the-USA “Moto X” smartphone, CEO Dennis Woodside said on Wednesday, confirming speculation the once-dominant cellphone maker intends to make a comeback in the hotly competitive mobile market.
The new Moto phone, which is expected to have strong battery life, will also have a number of sensors and such that will provide the phone with new ways of interacting with users, such as telling them if they’re traveling faster than 60 miles an hour. A hypothetical application for the sensors, Woodside said, could be preventing you from texting while driving.
Motorola CEO Dennis Woodside during the D11 conference (Photo credit: AllThingsD)
While Motorola has a long history of mobile innovation, Woodside acknowledged that the company has a way to go to bring the company back to its former glory. And so it’s looking to hire a number of new employees from other major manufacturers to build a new generation of mobile phones.
“We like to be the challenger,” Woodside said. “So we’re filling the company with people who want to transform the company into a winner.”
Motorola, which Google bought for $12.5 billion in 2012, has steadily ceded market share to Apple and Samsung, with its latest phones garnering a relatively lukewarm reception. The Moto X, details of which are not yet available, will be built at a 5,500 square-feet facility in Texas that will employ 2,000 people by August.
Woodside told the D11 conference that he was pretty confident in the products we're going to be shipping in the fall.
(With inputs from Reuters and Techcrunch)