With the current buzz word in the mobile world being HTML 5, we see major mobile platforms moving away from the traditional tools and adopting a more universal and efficient approach to web content. Joining that gang is Netbiscuits, the world's leading platform for the development and delivery of next generation mobile web applications, have introduced Tactile, an efficient design and development framework that utilizes today's web standards to enable the seamless creation and delivery of engaging mobile web experiences. Utilizing the Netbiscuits SaaS Cloud-Based Platform, Tactile simplifies development and deployment complexities while reducing the time and cost of publishing and maintaining high-quality/rich user experiences for today's feature-packed, gesture-driven devices like smartphones and tablets.
A better platform for web apps
Combining server-side optimization, client-side optimization, device detection, progressive enhancement, and responsive design, Netbiscuits Tactile is an unparalleled cross-platform publishing environment. Using next-generation web standards such as HTML5 and CSS3, web apps can be rapidly created without wasting time and resources compensating for browser, operating system and device fragmentation. For developers and designers, Tactile identifies the specific device classes requesting access to their content, tailors diverse multimedia content from a server and delivers that content in formats optimized for a device's specific profile and screen dimensions.
Web apps produced using Tactile provide end-users with an instantaneously responsive and reactive experience equivalent to those enjoyed on native applications. Recognizing the range of devices and tablets in the world today, Netbiscuits were selected to deliver a global mobile campaign for Sprite. As part of this initiative Netbiscuits have developed the smartphone and feature phone versions as well as a demo tablet edition of “the Sprite Uncontainable Game” to illustrate how functionality is developed across all screens around the globe. The interactive program teams six NBA players, including Kobe Bryant and LeBron James, to discover 24 amateur ballers from around the world who will represent, either Team Sudden or Team Intense in the Sprite Uncontainable Game during NBA All-Star 2013 in Houston, TX.
Some of the main highlights of Tactile include:
- Large number of 'out of the box,' cross platform optimized display and behavior effects and events.
- Device Information Services provide device characteristics from the device and from NB Testing Intelligence to all touch points of a web application – At the edge enhancing redirection decisions, at the backend systems allowing for specific device-class computing and at the client side for native user experience.
Publish date: March 13, 2012 10:47 am| Modified date: December 18, 2013 9:48 pm
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