The Google Play Store sale is on in full swing. Day 2 saw a change in the list of games and apps on sale. Google kicked off the sale in celebration of 25 billion downloads from the Google Play Store. Top apps in the Google Play Store are being sold at 25 cents (around Rs 13).

The new games and apps available on the Google Play sale are: Cut the Rope: Experiments, doubleTwist Alarm Clock, World of Goo, Sketchbook Mobile, FIFA 12 by EA Sports, Paper Camera, Shark Dash, Going to Bed Book-Boynton, Flick Nations Rugby, Dungeon Village, Mini Motor Racing, Color & Draw for kids phone ed, and Color & Draw for kids HD. You can view the sale here.

Now expanding to support the purchase of movies and magazines

A new set of apps are now on sale on Google Play

It was recently revealed that India’s inclusion in the official list of countries where developers could register as certified Google Checkout Merchants was short lived.’s Ashish Sinha writes, “So for India based Android app developers, things are back to what it was earlier – i.e. you cannot sell paid apps in the Play store (some workaround here). We have asked Google to update us on the final status (or was it some drunken employee updating the support page?). For sure, Google needs to revisit this strategy. If not, Microsoft is going to snatch away these Android app developers with a better integrated strategy (it’s already happening)”.

Earlier, Indian developers needed to go to a country where Google Checkout merchants are allowed, such as the US, and register a local bank account in the name of a US resident in order to sell apps on the Google Play Store. With reports about India featuring on that list, it did seem as if troubles were over. Now, however, things stand the way they were.

Smartphone apps are serious business, though developers of Android apps were left in limbo. In India, developers were only allowed to publish free apps, and this had limited the potential for innovative apps because of lack of incentive.

Reports quoted P R Rajendran, Director of Next Wave Multimedia, a Chennai based company as saying, “We have lived with this condition for some time now where we literally run two companies, and are subject to dual taxation”. He added further that, “This is a welcome move on the part of Google”. Rajendran's company was reported as having published more than ten apps on both Apple iTunes as well as Google Play.

Google recently launched in India services that were previously unavailable in the country. Earlier this month, Google launched its voice guided turn-by-turn Navigation service in India. Google Maps Navigation makes good use of the long-standing features of Google Maps for mobile. The features include powerful Google search and voice search capabilities, which allow users to find local destinations by typing or speaking an address or business name.

Voice search on Google Maps Navigation is only available in English yet. Google’s search tools go a distance in assisting the user. For instance, ambiguous queries and words that are misspelled are corrected and clarified without requiring the user to enter an exact address, and the optimal route from origin to destination is quickly calculated.

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