While Microsoft launched their Surface tablet, Apple may or may not have played the sneaky card (we're giving them the benefit of the doubt). The iPad manufacturer released a new television commercial for their new iPad, reminding viewers that they should buy the New iPad for its Retina Display. The basic message in the commercial is “Do it all”. The ad features the playful sort of music that Apple usually uses and a male voiceover says, “Send a note, stay informed, catch a show, make your point, make a memory, make a masterpiece, read something, watch something and learn something. Do it all more beautifully, with Retina Display, on iPad.“
The shots underneath the voiceover, include someone sending an e-mail, reading the New Yorker magazine in Newsstand, watching live concert footage, making a presentation, organizing a photo collage, 'painting' a picture, reading a storybook, watching a movie, using an application to look at cell mitosis, and finally, a movie being edited in iMovie. When you watch the commercial, it seems Apple wants to show you the human experience of the iPad and then tell you that it's all made better with Retina Display. Take a look at the commercial in the video embedded below.
The timing of the commercial seems almost impeccable. While there is no way to know whether the move to launch the commercial on the same day as rival Microsoft revealed the Surface was intentional or not, one can make the argument that Apple could have known about Microsoft's project long before it was revealed and came prepared with their own commercial. However, the simplicity of the commercial (it doesn't look much different from their usual sort) indicates that the coinciding of launches could just be a coincidence. The screen on the Microsoft Surface (10.6-inch) is larger than the new iPad's screen (9.7-inch), the resolution, according to The Next Web, is lower. The resolution of the Microsoft Surface stands at 1366×768, while that of the new iPad is at 2048×1536. What do you think? Is Apple's release of the commercial intentionally timed to make viewers forget about the Surface or is it just a coincidence? Let us know what you think in the comments section below.
Publish date: June 19, 2012 12:44 pm| Modified date: December 18, 2013 10:33 pm
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