NAVTEQ is one of the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world and is now supplying map and location content for Nikon’s COOLPIX AW series of compact digital cameras. This is the first COOLPIX device targeted for outdoor users. The AW100 is Nikon's first compact digital camera with waterproof, shock-proof and cold-resistant specifications. In addition to this, the device is also equipped with a number of new features, including GPS support, an electronic compass and a map display. The camera is available in India for an online price tag or Rs.16,500. You can read our full review of the AW100, right here.

For the explorer!

For the explorer!

Unique to the AW100 is the ability for users to view their exact location on the map display that comes pre-loaded within the devices. Both devices are equipped with built-in GPS (Global Positioning System) functionality that allows geo-tagged images to be pinpointed via Point of Interest (POI) data supplied with the NAVTEQ map. The NAVTEQ map today features millions of POIs in over 50 categories, including restaurants, tourist attractions, shops, hotels and much more. Thanks to the millions of locations, included within the NAVTEQ map, the AW100 will recognize your location and display it, either as longitude and latitude, or by place name.  With the integration of maps and location content in the AW100, users can now geographically organize their photos effortlessly, allowing them to easily identify the exact location of where the photo was taken and when.

Maps right on your camera screen

Maps right on your camera screen

NAVTEQ collects millions of miles of data annually in order to capture and validate the road network and a wide range of location content, as it exists in the real world. Because the road network and content are constantly changing, local presence is critical to change detection and verification.

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